In recent years there has been a rash of new religions erupting on the community skin, a kind of social disease to which the seasoned Christian is immune, but which afflicts the well-intentioned but more impressionable young. The merchants of these new religions, which can be better described as cults, achieve a measure of ephemeral success for which' they are indebted not so much to the validity of their ideology as to the modern tools with which some people could be persuaded to become stockholders of the Brooklyn Bridge. The power of the public relations counsel, sometimes known as press agent, is augmented by the far-reaching effects of the newspapers, radio, and the awesome television set, with which the Pied ...
