In 2002, Nicolas Hayek, CEO and Chairman of the Board of Swatch, the Swiss watch company, and one of the richest people in the world at the time, was in Greece. He gave an interview to the Greek newspaper BHMA (30/6/2002), in which he said, among other things: ‘What’s the good of standing out, if nobody respects you? Nobody’s ever been made happy by having an enormous bank account. In any case, in biological terms our real survival needs are very few. Just two and a half thousand calories…’ Q. What is it that makes people think only of themselves and no-one else? A. It’s the new situation that’s going on all around us. This new ideology has led to a society of ...





















